Miles Motors
A car dealership where search comes first and every car wears the same window sticker.
The story.
The brief
Buyers find cars on their phones and ask about price and specs on WhatsApp. The listings were typed by hand, so no two read the same. The new site had to work like a showroom: search first, and every car described the same way.
What we built
- Search typed the way you’d say it. “SUV under 4M”, “diesel 4WD”, “new Toyota”: the lot reads price, year, body, fuel, gearbox and drive and shows just those cars.
- A window sticker for every car. Stock number, the facts that matter, the price and what’s included, in the same place on every car, with WhatsApp and Call one tap away.
- Listings that tidy themselves. Names cleaned up, specs pulled out of free text, and listings that contradict themselves flagged for the team.
- Our promise and Visit. A signed note from the team instead of a sales pitch, and a visit page that knows if the showroom is open right now.
Where it is now
Live at milesmotorss.com since 27 October 2026. The team adds cars from their own admin, and each car page carries its own search details for Google. Read the full case study →
Every car, sticker on.
In a showroom every car wears a printed window sticker, the same facts in the same place, so you compare at a glance. The site does the same with every listing, in the dealer’s own rosé and crest navy.
Palette
Type
Signature · The window sticker
One card shape for every car, so a buyer reads the lot like a list of facts, never a pile of adverts.
