Selected work

Projects that did the work.

Six case studies. Real challenges. Specific metrics. Every project below shipped, launched, and is currently in production for a Kenyan business.

+40% Efficiency Nakuru
Hardware
POS System Inventory 2024

How Nakuru Hardware replaced 4 spreadsheets in 3 weeks

Challenge

Two branches running stock and sales on 4 different spreadsheets and 2 WhatsApp groups. End-of-day reconciliation took 90 minutes per branch.

Solution

Custom POS + inventory system with role-based access, M-Pesa payment tracking, automatic stock alerts, and a single admin dashboard for both branches.

Result

40% operational efficiency gain. Reconciliation now takes 10 minutes. Daily reports auto-generated and sent via WhatsApp.

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+280% Sales Stitches
& Style
E-Commerce M-Pesa Integration 2024

How Stitches & Style grew sales 280% in 60 days

Challenge

A successful boutique was running its entire e-commerce on a Canva PDF and DM screenshots. Orders were getting lost. Sizes were getting confused.

Solution

Custom WooCommerce store with M-Pesa Daraja, size filters, automated order notifications via WhatsApp, and an Instagram feed embed for new arrivals.

Result

+280% online sales in the first 60 days. Order errors dropped to near zero. Average order value rose by 18%.

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3× Leads CargoLink
Kenya
Corporate Website CRM Monthly Retainer

CargoLink: 3× lead conversion after a full rebuild

Challenge

A growing logistics firm with a slow, untrustworthy website. Inquiries were sliding off and the team had no view of where leads were dropping out.

Solution

Corporate site rebuilt from scratch + a client tracking CRM with automated invoicing. Lead source attribution wired across the funnel.

Result

3× lead conversion rate. Invoicing is fully automated. CargoLink moved to our monthly retainer and added two new service lines on the same platform.

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2 hrs/day saved Serene
Wellness
Booking System AI Chatbot 2025

Serene Wellness: AI handles 60% of patient queries

Challenge

A clinic team buried in WhatsApp messages: appointment scheduling, hours, pricing, prep instructions — the same questions, every day.

Solution

Appointment platform with an AI assistant trained on their FAQ, services, and clinical guidelines. Hands off to staff only when needed.

Result

60% of patient queries handled automatically. 2 hours/day saved on admin. Bookings grew 35% without adding staff.

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KES 80k/mo saved Apex
Solutions
HR System Payroll Employee Portal

Apex: 120 employees, 3 branches, one HR system

Challenge

Three branches, 120 employees, all running on disjointed spreadsheets. Payroll took a week. Leave tracking was a paper trail across offices.

Solution

End-to-end HR system — onboarding, payroll, leave, performance reviews, employee portal. Role-based access by branch and department.

Result

KES 80,000/month saved in admin costs. Payroll completes in 90 minutes. Discovery to launch in 5 weeks.

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4.2% Conv. SwiftPay
Africa
Landing Page Fintech 2025

SwiftPay: 4.2% sign-up rate from a 4-day build

Challenge

A fintech startup needed a high-converting landing page for a paid launch campaign — fast. Generic templates weren't going to cut it.

Solution

Custom, conversion-focused landing page with social proof, scarcity, M-Pesa onboarding flow, and analytics wired to their existing tracking stack.

Result

Built and launched in 4 days. 4.2% sign-up conversion rate in week one — better than the team forecasted.

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